In a fear appeal, severity is the degree of potential physical, social, or psychological harm

Indicate whether the statement is true or false

TRUE

Business

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________ involves grouping people in terms of their attitudes, values, and lifestyles

A) Psychographic segmentation B) Geographic segmentation C) Demographic segmentation D) Benefit segmentation

Business

The highest level of voice support services is a voice portal, which is a Web site with an audio interface that can be accessed through a telephone call

Indicate whether the statement is true or false

Business