What is the foundation of the public relations practice in the United States?
A) healthy competition with the advertising industry
B) the need for organizations to defend themselves against negative publicity
C) the country's free enterprise system
D) participation in a free and open democratic society
D
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Inefficient mail service in many developing countries; difficulty in making personal contact with respondents; and the difficulty of obtaining block statistics and maps are all considerations of the ________ of the framework for international
marketing research. A) information and technological environment B) sociocultural environment C) structural environment D) government environment
____________ is defined as the sum of all the perceived benefits minus the sum of all the perceived costs of service
a. Net value b. Consumer surplus c. Gross value d. Moderate value e. Consumer demand