Safeway supermarket's scanner data shows that high-income people don't necessarily buy the more expensive brands. This is an example of survey research

Search engine optimization is a marketing tool that can be used to assist in the positioning of a product during a customer's online shopping process

Indicate whether the statement is true or false

In terms of the basic types of retail locations, the traditional downtown business area found in most towns and cities is referred to as a ________

A) saturated trade area B) understored trade area C) lifestyle center D) shopping center E) central business district