All of the following EXCEPT ________ are examples of trade promotions?
a. bulk item discounts
b. employee discounts
c. weekly coupons
d. trade shows
c
Business
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At age 60, David decides to stop paying premiums on his $60,000 whole life policy and exchanges it for extended term insurance. What face value will the term insurance have?
A) 45000 B) 10000 C) 30000 D) 60000"
Business
Markets can be segmented into group of nonusers, ex-users, potential users, heavy users, and moderate users of a product. This is an example of ________ segmentation
A) behavioral B) occasion C) demographic D) psychographic E) geocoding
Business