Identify three possible media a company might use to implement a digital brand strategy
What will be an ideal response?
A digital brand strategy is a set of marketing activities that uses digital media such as a Web site, PDAs (personal digital assistants), mobile phones, and video games to connect consumers to brands.
Business
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_____________: A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.
Fill in the blank(s) with the appropriate word(s).
Business
A change of business objectives should not lead to a reevaluation of the company's marketing-mix strategy
Indicate whether the statement is true or false
Business