________ is the rung of the customer loyalty ladder where the customer convinces others to purchase/join
A) Word of mouth/buzz
B) Repeat purchase
C) Satisfaction
D) Evangelism
E) Ownership
D
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When operating at capacity, a market-based transfer price should be used
Indicate whether the statement is true or false
Bargain Basement Inc, is a discount house. It buys brand name products from various
manufacturers and sells them at below the suggested retail price. This practice has angered some of those manufacturers who believe that their products are high quality and should not be sold at bargain basement prices. Several of those manufacturers agree that they will no longer sell their products to Bargain Basement. This action is: A) Legal, because it was reasonable under the rule of reason. B) An illegal group boycott. C) Legal, because it was unilateral. D) An illegal vertical market division. E) An illegal horizontal market division.