Which of the following questions is answered during the business analysis of ideas?
A) Will this product meet our profit goals?
B) Have we got a technically and commercially sound product?
C) Can we find a cost-effective, affordable marketing strategy?
D) Can this product meet sales expectations?
E) Can we find a good concept consumers say they would try?
D
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To speed innovation, managers need to form teams in which each member ______.
-looks to cut costs -endeavors to reduce prices -focuses on task interdependence -brings some unique resource to the team
Mary Conti, a sales manager at National Computer Training, wants to evaluate the performance of her sales force in the New England territory. Which of the following would Mary most likely use?
A) SWOT analysis B) breakeven analysis C) sales forecast D) expense reports E) call plan