Clarion Inc has focused its product-market strategies on large manufacturers, that have sales exceeding $100 million per year and that purchase large-scale, multi-million dollar equipment. However, research conducted by the marketing department identifies a fairly attractive market potential for Clarion manufacturing equipment among smaller manufacturers. Clarion Inc produces a line of lower capacity manufacturing equipments, with a pricing strategy aimed at catering to the needs of the small manufacturers. In this example, Clarion Inc uses a ________ strategy.
A) improve customer loyalty and retention
B) develop a new market
C) enter new-market segments
D) harvest for cash flow
E) divest for cash flow
Answer: C) enter new-market segments
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The distinction between an infinite customer population and a finite customer population is whether the:
A) potential number of customers is appreciably affected by the number of customers already in the system. B) number of potential customers exceeds the square of the number of servers. C) number of potential customers exceeds the number of servers raised to the power of the number of channels. D) number of customers exceeds infinity.
The owner of a company wants to avoid conflict at all costs. He makes sure his managers understand how important it is that there is never any conflict between employees. The manager is unaware that ________
A) certain people hold more power in the organization than others B) conflict can lead to improved efficiency and is unavoidable C) conflict can result in significant aftermath D) some people engage in aggressive behavior during a conflict