As your textbook explains, emotional appeal is

A. unethical unless it is combined with reasoning from principle.
B. often necessary when a speaker is trying to move an audience to action.
C. seldom used by public speakers in support of honorable causes.
D. All of these answers are correct.
E. Both seldom used by public speakers in support of honorable causes and unethical unless it is combined with reasoning from principle.

Answer: B

Communication & Mass Media

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Communication & Mass Media