Companies that successfully practice customer relationship management measure success by ________
A) share of market and market growth rate
B) business potential and industry potential
C) share of customer and lifetime value of the customer
D) PRIZM and VALS™
E) cost of customer and duration of relationship with customer
C
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Graphic rating scales are the most reliable for rating performance
Indicate whether this statement is true or false.
Which of the following statements is FALSE?
A) Because investors are risk averse, they will demand a risk premium to hold unsystematic risk. B) Over any given period, the risk of holding a stock is that the dividends plus the final stock price will be higher or lower than expected, which makes the realized return risky. C) The risk premium for diversifiable risk is zero, so investors are not compensated for holding firm-specific risk. D) Because investors can eliminate firm-specific risk "for free" by diversifying their portfolios, they will not require a reward or risk premium for holding it.