As mentioned in the video, Gaviña uses many different channels to get its coffee to market. If Gaviña sells coffee in bulk to Costco, which then sells retail packs to individual consumers for personal use, which distribution channel is this?
A. Producer to wholesaler to retailer to consumer
B. Producer to? agent/broker to wholesaler to retailer to consumer
C. Producer to? agent/broker to consumer
D. Producer to consumer
E. Producer to retailer to consumer
Entities that facilitate product distribution in this question is;
Producer (different channels Gaviña gets the coffee) to? agent/broker (Gaviña) to wholesaler (Costco) to retailer to consumer. Answer is B.
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