All of the following indicate growth of public relations-type jobs in government EXCEPT ________
A) the number of new federal regulatory agencies that have sprung up since the 1970s
B) recent updates to the Gillette Amendment
C) the number of government agencies or programs that regulate business
D) increased opportunities in the Department of Defense
B
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Which of the following statements is true of customer needs?
A) Satisfying customer needs is the first step in successful market segmentation. B) All potential customers have the same needs. C) Solving customer problems requires knowing the identity of target customers. D) A business with a strong market orientation rarely divides its served market into customer segments. E) The factors influencing the needs of both consumers and businesses are the same.
Define leverageable advantage with an example
What will be an ideal response?