Which of the following statements about the newspaper industry is not true?
A) The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.
B) Online readership of newspapers is increasing.
C) The emergence of search engines such as Google has had a major impact on the newspaper industry.
D) Newspaper circulation revenues have declined by 10% since 2000.
A
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The objective-and-task method of setting a promotion budget is the most logical method because it forces management to articulate its assumptions about the relationship between dollars spent and promotion results
Indicate whether the statement is true or false
Which of the following is an example of technical information provided for lobbying?
a) A firm publishes a report on the increase in state employment rate after its various branches were opened. b) A firm provides data for the loss of annual manufacturing revenue if the legislation on carbon tax is passed. c) A firm provides information for state revenue loss on sales tax for internet purchases. d) A firm publishes a report on the increase in local education rate if the legislation on business research tax was passed.