Which characteristic is not possessed by intangible assets?
a. Physical existence.
b. Short-lived.
c. Result in future benefits.
d. Expensed over current and/or future years.
Answer: a. Physical existence.
Business
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Which of the following is an external factor that affects pricing decisions in a company?
A) the company's overall marketing strategy B) the nature of the market C) the organizational objectives of the company D) elements of the company's marketing mix E) the annual advertising budget of rival firms
Business
List and discuss the bases of personal power
What will be an ideal response?
Business