In what ways do MPR professionals create and cultivate brand value?
What will be an ideal response?
MPR professionals are the stewards of brand culture - the narrative generated by the various brand authors. MPR professionals create and cultivate brand value by managing its four components: reputation value, relationship value, experiential value and symbolic value.
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All of the following are the reasons why Gross National Income does not equal Gross Domestic Product in an open economy EXCEPT:
A) the capital and labor used to produce the goods in the domestic country do not need to be owned by domestic residents. B) the country may receive transfer payments from abroad or may give transfer payments to other countries. C) the country may receive unilateral transfers (gifts and grants) from abroad or may give unilateral transfers to other countries. D) the capital and labor owned by the country can be located and used to produce goods in different countries.
Generally, stocks perform better when interest rates are
A) low. B) high. C) average. D) Stocks are unaffected by interest rates.