M.L. Manufacturers Inc is an American clothes manufacturing firm that sells women's fashion apparel under the brand name DressChic
After extensive market research, the firm introduces a line of children's clothes under the brand name Mischief and a line of affordable work wear for women under the brand name DressSmart. In this example, M.L. Manufacturers Inc uses which of the following strategies?
A) a vertical brand-line extension strategy
B) a horizontal brand-line extension strategy
C) a new product-market brand extension strategy
D) a cobranding strategy
E) a product bundling strategy
B
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