The Ethnographic Theory of Needs consists of the survival of the species, pleasure seeking, security, and territoriality

A. True
B. False

A

Communication & Mass Media

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Hearing is the same as listening.

a. True b. False

Communication & Mass Media

What must the advocate do in defining the value object?

(a) Define the thing that is being evaluated. (b) Define the figurative ground over which evaluation is being made. (c) Clarify whether this is a singular or comparative value judgment. (d) Provide a source of criteria to use in evaluating the value object.

Communication & Mass Media