The knowledge of and opinions about a speech topic that listeners have before they hear a speaker is known as _____.
a. initial audience disposition
b. relevance
c. audience adaptation
d. personal impact
a. initial audience disposition
Communication & Mass Media
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A radio station was approached by an organization and was asked to publicize its products and services. Those products and services were promoted actively on the air by RJ Ben in between songs. Which term best describes this approach?
a) Media-sponsored event b) Satellite media tour c) Radio media tour d) Web-sponsored event
Communication & Mass Media
Your family is an example of a
a) primary group. b) social group. c) public group. d) service group. e) learning group.
Communication & Mass Media