The cost of marginal bad debts is found by multiplying a firm's opportunity cost by the difference between the level of bad debts before and after the relaxation of credit standards

For Walt Disney Company, the best mode for going global is by:

A) joint ventures. B) licensing. C) 100-percent ownership. D) exporting. E) franchising.

Which of the following assumptions is NOT associated with strategies for goods-producing location decisions?

A) Most major costs can be identified explicitly for each site. B) Focus on identifiable costs. C) High customer-contact issues are critical. D) Intangible costs can be evaluated. E) Location is a major determinant of cost.