Terrence, a PR professional, is asked to find out how many people have been exposed to a message. What are these numbers called?
a) Media impressions
b) Media awareness
c) Media strategies
d) Media resources
a
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The first step in dealing with a question from the audience is to _______
a. answer the question b. compliment the question c. repeat or clarify the question d. check the response with the questioner
Cultures that are primarily collectivist
a. value aggressive communication because of increasingly competitive and hostile workplaces. b. promote assertive communication that entails standing up for our beliefs, rights, and needs while respecting the beliefs, rights, ad needs of others. c. appear to be submissive, but actually ignore the needs and rights of others. d. typically encourage interdependent relationships in which people are expected to defer to authority and are discouraged from asserting themselves as individuals. e. None of the above