Which of the following, if true, weakens the VP of operations' position?
A) Success in the energy drink market was an important goal mentioned in the company's annual report.
B) Young males have demonstrated low awareness of many soda brands.
C) Professionals tend to have more disposable income than nonprofessionals.
D) Concern over social responsibility is rising across a wide variety of market segments.
E) Professionals are more likely than nonprofessionals to be concerned about the long-term health effects of energy drinks.
Answer: E
Explanation: E) The VP of operations wants to target female professionals. But if Choice E is true, and professionals are concerned about the health effects of energy drinks, then professionals might not buy as many energy drinks. Choice E would be even stronger if it spoke directly to female professionals, but as is it still qualifies as a weakener by casting doubt on the "professional" part of the female professional segment.
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A) that region is an important new source of growth. B) that the first company to penetrate a country market often emerges as leader. C) wage rates are much lower than those in Spain, Portugal, and Greece. D) that region offers attractive locations for low-cost manufacturing. E) core products and Western brand names need changes are appropriate for business.
The buying center consists of key decision makers from both the buying organization and the supplier
Indicate whether the statement is true or false