Phillip is daydreaming in class and does not hear what the teacher is saying until his name is called. This is an example of _______

a. selective attention
b. selective exposure
c. perceptual accentuation
d. halo effect

a

Communication & Mass Media

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In advertising, the performance contract system of payment entails

A) billing clients a certain percentage above the media charge for time and space. B) billing for expenses and modest profit with extra compensation for successful campaigns. C) a fee arrangement where agencies bill clients for expenses as they are incurred. D) cash up front but with a guaranteed refund if goals aren't met.

Communication & Mass Media

The term ideological was first coined by political economist Karl Marx in the 19th century

Indicate whether this statement is true or false.

Communication & Mass Media