When would a marketer most likely use a comparative ad?
What will be an ideal response?
Comparative ads are a type of persuasive ad in which a company directly or indirectly compares its brand with one or more other brands. This type of ad is used as competition increases within a category.
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Which of the following are not finance activities?
a. Planning and budgeting b. Revenue cycle management c. Financial reporting d. Financial risk management e. Facilities management
Which of the following statements is true about innovations and entrepreneurship?
A. A command economy creates greater incentives for innovation and entrepreneurship than a market economy. B. If a country's economy is to sustain long-run economic growth, the business environment must restrict entrepreneurial activity. C. A high level of entrepreneurial activity leads to a low level of innovation. D. Innovations in production and business processes lead to an increase in the productivity of labor and capital. E. Strong legal protection of property rights creates an unfavorable environment for innovation and entrepreneurship.