Explain the steps to develop an organization's social media information systems (SMIS)

What will be an ideal response?

• The first step in developing an SMIS is to clearly define what the organization wants to achieve with SM. Goals must be clear, deliberate, and aligned with the organization's competitive strategy.
• The next step is to identify metrics that will indicate when the goals are achieved. These are referred to as success metrics or key performance indicators (KPI). Metrics are simply measurements used to track performance. Every organization has different metrics for success.
• The next step in creating an effective SMIS is to clearly identify the target audience.
• After identifying the target audience, define the value to be provided to the audience.
• The next step is to make personal connections by using social media to interact with customers, employees, and partners in a more personal, humane, relationship-oriented way.
• The last step is to gather the right amount of data to make the most informed decision possible. Analytical tools like Google Analytics, Facebook Page Insights, etc. can be used to measure the success metrics defined earlier.