Which of the following is an example of interactive media?

a. the Internet
b. a DVD or a CD
c. satellite radio
d. over the air broadcast radio

ANSWER: a

Communication & Mass Media

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Preston: "Just to be sure everyone gets a chance to contribute their ideas, let's use Nominal Group Technique." David: "No way. That dumb techniques is too structured. We need to hold a brainstorming session." This is an example of ___

What will be an ideal response?

Communication & Mass Media

Management arranged a face-to-face meeting with its employees to get a better understanding of how they felt about recent events at the firm

Some of the employees said that they had a cordial relationship with their respective team managers, while others emphasized that the salary hikes and incentives offered to them were satisfactory. The rest of the employees said they were thrilled to be promoted in the next quarter. The employees' views are an example of a) hygiene factors suggested by motivation-hygiene theory b) rewards as proposed by positive-reinforcement theory. c) safety and security needs suggested by hierarchy of needs theory. d) social information proposed by social information processing theory.

Communication & Mass Media