Columbia Sportswear makes nylon activewear. Its marketing manager set a goal to use greater promotional efforts to increase by 12 percent over the next three years the sales of the company's line of comfortable, lightweight clothing for people who fish. Columbia Sportswear's marketing manager is engaged in ________.
A) portfolio planning
B) strategic planning
C) scorecard balancing
D) mass marketing
E) tactical planning
E
Business
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Indicate whether the statement is true or false
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