In studies of advertisement-like condition, participants viewed a slide show with attractive visual scenery paired with a brand of toothpaste. Other participants viewed the same images but in an unpaired presentation
Participants in the paired condition ultimately preferred ______.
A) another brand of toothpaste
B) brushing their teeth outside
C) the particular brand of toothpaste paired with the scenery
D) the images that did not involve toothpaste
Answer: C
Rationale: In one study, researchers created a "Brand L toothpaste" (CS) which appeared in a slide show with attractive visual scenery (US). The participants who experienced this pairing had more positive evaluations of Brand L compared to participants who were in the control group.
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Walter Mischel, in contrast to Freud, focused on _____ and _____ as a significant part of acquiring gender roles
a) imitation; reinforcement b) classical conditioning; aversive stimuli c) punishment; biology d) peer pressure; hormones