Gail sent a letter of acceptance to an offer that has expired. Gail has made:

Buerhle Company needs to determine if its indefinite-life intangibles other than goodwill have been impaired and should be reduced or written off on its balance sheet. The impairment test(s) to be used is (are) Recoverability Test Fair Value Test

a. Yes Yes b. Yes No c. No Yes d. No No

An isolated store location is most suitable to a retailer _____

a. that is a parasite b. that can attract and hold its target market c. with a mass marketing strategy d. with a multiple segmentation strategy