A marketer who is using a reliable marketing information system to monitor the marketing environment so s/he can assess market potential and demand is focused on capturing marketing insights

In global marketing research, the results of a nonprobability sample can be projected with statistical reliability

Indicate whether the statement is true or false

In the new product development process, the purpose of idea generation is to create a large number of ideas and the purpose of the next set of stages in the process is to reduce that number

Indicate whether the statement is true or false