What is the role of media that public relations practitioners need to understand?
What will be an ideal response?
Media employees, particularly those who gather news, are part of the media that have become fragmented, omnipresent, on duty 24/7. They tend to be reporters who are more than ever online, aggressive, opinionated, and even prone to insert themselves in the news they cover. Because they feel the competition from all other media representatives, even consumer journalists, they have no qualms about using anonymous news sources. They, indeed, enjoy being the "devil's advocate," stoking fires even where there may not be sparks. Yet, they have, under the First Amendment, all the rights that come with "freedom of the press." More often than public relations professionals might like, reporters in this "new media picture" often may forget their responsibilities under the First Amendment. This makes handling the media even more of a challenge than it was just a decade ago.
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Mark owns a small business that provides engineering consulting services. Mark is new to business ownership, and he has a list of questions he would like answered. Mark has logged on to the EEOC Web site to search for answers
Which of Mark's questions is LEAST likely to be addressed on this Web site? A) What employees are exempt from overtime pay? B) How do I know if EEOC laws apply to my business? C) What should I do if someone files a charge against my firm? D) What constitutes unfair treatment in the workplace? E) How would I resolve a discrimination charge without facing a lawsuit?