Sales promotions in markets of high brand similarity can produce a high sales response in the short run but little permanent gain in brand preference over the longer term

What are the characteristics of a formal writing style? Check all that apply.

Use of complex sentences Elimination of editorializing Use of long words Emphasis on active-voice verbs Use of figures of speech

Betty's favorite restaurant is Zing's. The last time Betty visited Zing's, the food was excellent, and the service was attentive. Tonight is her anniversary, and she was looking forward to an outstanding experience

After the meal, she starts feeling that the service was not up to par and the evening was not as successful as she had hoped. What elements of this story tell you that the problem, according to the service-quality model, is a gap between perceived service and expected service?