What is consumer ethnocentrism? Cite some examples
What will be an ideal response?
It is a predisposition to accept (or reject) foreign made products. Consumers who are highly ethnocentric are likely to feel that it is inappropriate or wrong to purchase foreign made products for many reasons, mainly economic, but also for political and social reasons.
A student may offer a variety of examples mentioned in the text or others from personal experience.
Business
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What type of investment is currently under way within the emerging market countries?
A. sovereign B. capital C. infrastructure D. foreign direct E. foreign developmentf
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Marketing constructs cannot have concrete properties (they can only have abstract properties).
a. true b. false
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