Integrated Marketing Communication is making a strong comeback in corporations for all of the following reasons, EXCEPT:
a. PR is seen as a major component of the marketing mix.
b. Effective communication means managing a brand
c. Managing a brand requires only marketing and advertising
d. PR lends credibility to marketing messages
c
Communication & Mass Media
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Which of the following is NOT one of the three prevalent nonverbal cues that have been examined in computer-mediated communication?
a. proxemics b. chronemics c. vocalics d. kinesics
Communication & Mass Media
One of the primary goals of parliamentary procedure is to _________
A. enhance meeting efficiency B. harness the power of virtual teams C. structure arguments more effectively during a discussion D. increase the possibility of consensus decision-making E. all of the above
Communication & Mass Media