The ultimate decision on whether to abide by ethical principles in any given situation rests with:

Using the product improvement approach, a marketer would focus on proactively changing the environment to meet the qualifications or offerings of the person

Indicate whether the statement is true or false

Of the tax-favored retirement plans for the self-employed and small business employee, one is limited to $52,000 of annual contributions per person. It is the ________ plan

A) Keogh B) SEP-IRA C) SIMPLE D) 401(k) E) thrift