Transfer warranties cannot be disclaimed if the indorsement states "without recourse."

Indicate whether the statement is true or false

FALSE

Business

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Persuasive advertising aims to create brand awareness and knowledge of new products or new features of existing products

Indicate whether the statement is true or false

Business

As Ben manages communications for his company's watch brand, which has reached the decline stage in the product life cycle, which of the following marketing communications mix tools is he most likely to continue?

A) interactive marketing B) advertising C) personal selling D) direct marketing E) sales promotion

Business