Which of the following is a personal characteristic that is unique to each individual and is generally stable over the course of one's life?
a. Subculture
b. Culture
c. Personality
d. Motivation
ANSWER: c
A person's buying decisions are also influenced by personal characteristics that are unique to each individual, such as gender, age, and life cycle stage, and personality, self-concept, and lifestyle. Individual characteristics are generally stable over the course of one's life.
You might also like to view...
Shawna Carter wants to invest her recent bonus in a four-year bond that pays a coupon of 11 percent semiannually. The bonds are selling at $962.13 today. If she buys this bond and holds it to maturity, what would be her yield?
A) 11.5% B) 11.8% C) 12.5% D) 12.2%
Which of the following has been limited in recent years by the implementation of the National Do Not Call Registry?
A) calls by nonprofit groups B) business-to-business telemarketing C) unsolicited outbound telemarketing by businesses D) inbound telephone marketing E) "opt-in" calling systems