In terms of attaining a competitive advantage, support activities can be as important as the primary activities of the firm

Indicate whether the statement is true or false.

TRUE
The support activities of the value chain provide inputs that allow the primary activities to occur. In terms of attaining a competitive advantage, support activities can be as important as, if not more important than, the primary activities of the firm.

Business

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In a short essay, discuss sampling issues facing researchers involved in international marketing research

What will be an ideal response?

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The sales funnel model of classifying prospects involves:

A) assigning each prospect a rating B) using multiple factors to classify prospects C) determining where a prospect is in the sales process D) counting all prospects equally E) asking directed questions to prospects

Business