Volkswagen's business environment includes a significant wage differential between Mexico and Germany
Indicate whether the statement is true or false
TRUE
Business
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All of the following are specific objectives a marketing manager might give an advertising manager except
A. position the firm's brand or marketing mix by informing and persuading target customers or intermediaries about its benefits. B. introduce existing products to nonspecific target markets. C. obtain desirable outlets and tell customers where they can buy a product. D. maintain relationships with satisfied customers and encourage more purchases. E. get immediate buying action.
Business
Holding all other factors constant, prices are set slightly above the point where supply equals demand
Indicate whether the statement is true or false
Business