In segmenting its markets, an aluminum company first looked at which end-use market to serve: automobile, residential, or beverage containers. This is an example of ________
A) macrosegmentation
B) microsegmentation
C) geographic segmentation
D) global segmentation
E) short-term segmentation
A
Business
You might also like to view...
An owner decided to find a tenant to rent the upstairs portion of his home. He did not uses any form of discriminating advertising but required the tenant be a religious, non-smoking, white male. Is this a violation of the Federal Fair Housing Act?
A. Yes, the owner discriminated on religion. B. Yes, the owner discriminated on race. C. No, the owner is exempt because he is renting his own home. D. No, the owner is exempt because he is not using discriminating advertising.
Business
Selecting one gender over the other is permissible to satisfy customer preferences
Indicate whether the statement is true or false
Business