Which of the following is NOT an advantage of using books to find support material?

a. They usually contain a large amount of
detailed information.
b. They often contain quotable passages for
emotional appeals.
c. They are often more current than other
sources.
d. They can lead you to additional source
material.

c

Communication & Mass Media

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Owners of TVs with a ________ can identify and block objectionable programming

a. V-chip b. C-chip c. P-chip d. A-chip

Communication & Mass Media

Using traditional models, an ad agency's commission was derived by totaling the advertiser's outlay for time and space and paying the agency _______ of the total

A) 6.5 percent B) 13 percent C) 15 percent D) 30 percent

Communication & Mass Media