Which of the following would pay for medical care for people who were injured in your automobile as a result of an accident that was your fault?

Compared to marketing to consumers, organizational buying is characterized by ______.

a simplistic buying process smaller order sizes far fewer buyers the absence of a buyer-seller relationship

According to the text, which of the following statements about Internet advertising is true?

a. It is easy to measure ad effectiveness with this medium. b. It is a medium to which all consumers have access. c. It is the fastest growing of all the advertising media. d. By its very nature, this medium reaches a broad, diverse audience.