If we determine a precise linear relationship between two variables, then by knowing the value of one variable, we should be able to predict the other variable

A ________ strategy continues to raise prices slowly with expected decreases in volume until the business has exited the market

A) diversify growth B) harvest price C) divest market D) reduce-market-focus E) monetize cash flow

Consumer preferences for alternative product concepts can be measured through ________, a method for deriving the utility values that consumers attach to varying levels of a product's attributes

A) concept testing B) perceptual mapping C) gap level analysis D) conjoint analysis E) morphological analysis