Hiebert, Ungurait and Bohn developed an excellent model that visually presents the process of mass communication as

A) boxes with directional arrows between them leading from the sender to the audience.
B) a staircase of operational steps that go upward from idea to understanding.
C) concentric circles representing the factors that affect the outcome of mass communication.
D) several sets of circles that are entwined and connected in different ways.

Answer: C

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Health communication is decreasing. 2. Investor communication can encompass communication for a variety of organizations within the health-care industry. 3. The Foley Foundation campaign executed a campaign to raise the visibility of mental health issues across the country. 4. There is significant evidence that the stigma surrounding mental illness has resulted in discrimination for those individuals living with diseases such as depression, bipolar disorder, and schizophrenia. 5. Research for the Using the Lived Experience as a Strategy in Australia case showed that the direct voice of consumers and caregivers had enormous potential influence with politicians.

Communication & Mass Media

CHOOSE ALL THAT APPLY. Which of the following are involved in the three steps in the listening process?

a. Attending b. Receiving c. Engaging d. Interpreting

Communication & Mass Media