The Amish décor and shop workers give customers an authentic impression of the pride and skill built into the shop's products. Under the 7 Ps concept of the marketing mix, these aspects also contribute most directly to Indiana Wood's ________
A) product
B) promotion
C) physical evidence
D) packaging
E) positioning
C
Business
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Allen Services purchased 20 delivery vehicles by issuing a 20-year installment note payable for $720,000. On the statement of cash flows, this transaction would be shown in the ________
A) investing activities section B) non-cash investing and financing activities section C) operating activities section D) financing activities section
Business
The skillful use of ________ has made catalog house Fingerhut one of the nation's largest direct-mail marketers
A) everyday low prices B) expanded home delivery options C) database marketing D) under-the-line promotions E) retailer alliances
Business