A speaker who attempts to restore an organization’s image by convincing the audience that the crisis isn’t as bad as it might appear is engaged in:

a) differentiation.
b) corrective action.
c) bolstering.
d) minimization.

ANS: d

Communication & Mass Media

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As a first step in persuading others, your textbook recommends deciding whether your audience will recognize your persuasive claim as one of fact, value, conjecture, or policy

Indicate whether the statement is true or false

Communication & Mass Media

Rita wants to improve her media literacy. She recognizes that an e-mail from the vice president is not actually an interpersonal message, she learns to stop resenting journalists who report on topics she dislikes, and she begins to think more carefully about the sources of her information. Rita is improving her media literacy by

A. considering the source. B. recognizing the message form. C. separating the message from the source. D. practicing media awareness.

Communication & Mass Media