Age and gender are examples of demographic segmentation variables
Indicate whether the statement is true or false
TRUE
Business
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Media opportunities for MPR take many forms. Discuss at length the most conspicuous of these forms
What will be an ideal response?
Business
The CEO of Coffman Enterprises wants to export products to foreign markets. However, top executives at Coffman are concerned that the firm will face fierce competition from foreign rivals because Coffman lacks significant core competencies
The executives are most likely worried that Coffman lacks ________. A) capital advantages B) internalization advantages C) location advantages D) ownership advantages
Business