Qualitative models attempt to incorporate judgmental or subjective factors into the forecasting model

Frank put an ad in the local paper stating that he had a 1998 Avalon with 110,000 miles for sale for $9,000. Which statement best describes the legal status of this ad?

a. It is an offer to sell the car because it meets the requirement of definiteness. b. It is a firm offer to sell the car because it evidences a present commitment. c. It is an option offer to sell the car because it is communicated to multiple offerees. d. It is not an offer, but an announcement that he has a car to sell.

Carol asks guests to complete a customer satisfaction survey before they leave the resort

In addition to asking for demographic information and 1-10 ratings on aspects of the stay at the resort, the survey asks guests for suggestions on what types of services they'd like to see at the hotel. Carol most likely intends to use this information as part of a(n) ________ system. A) four Ps B) marketing mix C) customer relationship management D) perceived value E) value map