The "Lipton Ice" and dextrose pill research demonstrated that subliminal messages are most effective when participants
a. cared very much about the issue.
b. were low in self-monitoring.
c. were low in the need for evaluation.
d. really needed the item being advertised.
d
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Jenni was startled by the sudden loud barking noise made by a large black dog
Every time she saw a large black dog after that, she felt anxious and jumpy. She also began to feel the same way when she saw any brown, medium sized dogs. This change in her conditioned response is known as _____ a) extinction. b) higher-order conditioning. c) generalization d) spontaneous recovery
All insight psychotherapies share the assumption that the client's psychological well-being depends on __________
a) a focus on the present, rather than the past. b) increased self-understanding. c) an understanding of the unconscious. d) recognizing the rewards individuals give themselves.