Push polls are an excellent way to smear one's election opponents by spreading rumors about them.

What percentage of the population comprises the “attentive public”?

a. 1 percent b. 5 percent c. 15 percent d. 25 percent

Use of the Internet by politicians has increased the importance of

A. apathetic voters. B. ad-creating media consultants. C. fundraising organizations. D. technically-trained media consultants.