Service quality depends on who provides them, when and where, and to whom. Thus, services are highly ________

Sophia, a teacher from Vancouver, Washington, can compare her compensation to peers in the District of Columbia, where pay is much higher. According to equity theory, she should

a) adjust for purchasing power and local market conditions. b) Argue for a pay raise at her school. c) Consider her hierarchy of needs before acting.

Which of the following is characteristic of exclusive licensing agreements?

A) The licensor is not allowed to interfere with the production or marketing of the licensed asset. B) It ensures payment from the licensee to the licensor upon receipt of an export shipment. C) The licensee cannot cancel the contract with the licensor even if sales of the licensed asset are poor. D) The licensee is prohibited from sharing the licensed asset with another company within a specified region.